The story of the  Jordans Brothers

Holme Mills, the home of Jordans cereals, had been in the Jordans family since 1855. But it was a chance encounter at a festival in America in the 1970’s that truly brought the mill to life.

  1. How it all began...

    Holme Mills is set on the banks of the River Ivel in Bedfordshire in the English countryside. The mill appears in records as far back as 1086 and was rented by the Jordans family in the 1800's and eventually bought by them in 1855. A huge fire in 1894 saw the place gutted but fortunately the family managed to restore it while also introducing a more efficient roller system that meant the process retained more of the goodness of the grain.

    How it all began...
  2. Challenging times
    in the 1900's

    Despite surviving the fire, the great depression and two world wars it wasn't easy for the Mill. Production was changing, mills were fast going out of fashion as industry wanted cheaper and more efficient mass production in factories. The mill was facing closure, but a brainwave by William 'John' Jordan saw the Mill diversify from just flour to animal feed products. However, this proved to be just a temporary solution and once again in the 1960s the mill was facing new challenges. At this stage John's two sons, Bill and David, were old enough to join the family business and were trained as flour millers.

    Challenging times in the 1900's
  3. The road to discovery

    Despite being trained as a miller Bill initially had other ideas (it was the sixties, after all!). For four years he traveled the world as a drummer in a rock and blues band. While hitchhiking across America he became fascinated by the growth of the health food movement. Bill’s milling instincts came to the fore in 1969 when he discovered a crunchy breakfast cereal being sold in health food shops. It was made by toasting honey and oats together with other natural ingredients.

    The road to discovery
  4. The brothers introduce
    granola to the UK

    Bill was convinced that the idea would go down well at home — who could resist a great tasting whole grain cereal that offered all the nutritional goodness that other producers were taking out? Bill brought some granola home to his brother David and they set about on a mission to convert Britain to wholegrain granola goodness. They bought a second-hand oven from an old bakery and converted it to toast the cereal. In 1972 the brothers created their own version of granola called “The Original Crunchy G” and then tirelessly toured country fairs selling it to a fast-growing group of converts until it was eventually taken up by health food shops and enlightened supermarkets.

    The brothers introduce granola to the UK
  5. Jordans today

    The rest is history, as the saying goes! Since those early days, Bill and David’s original idea has gone from strength to strength. Today the company makes more than 30 different healthy, natural and delicious cereals that are enjoyed by people in over 30 countries! Despite sharing our delicious cereals worldwide Holme Mills still remains at the heart of both the Jordans family and the Jordans brand, in fact Bill and David’s mother Pamela runs the Jordan’s shop there to this day!

    Jordans today